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Lecture on Digital Marketing for the students of MBA by Mr. Kartik Raina is a former CEO of Dabur Foods and Excelsia

Mr. Kartik Raina is a former CEO of Dabur Foods and Excelsia, who conceived and launched Real Fruit Juice delivered a lecture on Digital Marketing for the students of MBA on 11.12.2019 at JBS, Noida . The growing importance of the internet and mobile technology was highlighted. The evolution of marketing and changes in the various approaches to marketing were elucidated. An interactive session regarding the role of social media in marketing was held. Mr. Kartik briefed about the various pros of digital marketing like cost-effectiveness, overcoming the place barrier, etc. The increasing job prospects in the field of digital marketing were highlighted.

Venue - Jaypee Business School
Date - 11th December 2019